In a groundbreaking revelation at the recent SERP Conf, Gary Illyes rocked the SEO world by reiterating Google’s evolving stance on links. Gone are the days when links were the holy grail of SEO. Illyes emphasised that Google now requires very few links to propel pages to the top of search results.
According to reports, Illyes stated, ‘We need very few links to rank pages… Over the years, we’ve made links less important.’
Patrick Stox, who captured Illyes’ remarks firsthand, shared the news, sparking a frenzy in the SEO community. Illyes’ rare commentary sheds light on Google’s ever-shifting algorithm and the diminishing significance of traditional link-building strategies. Dive deeper into Stox’s post for insights straight from the source.”
Gary’s recent statements at the SERP Conference reflect a trend that has been brewing for quite some time. As early as 2022 and even before, Gary and others at Google have been hinting at the diminishing role of links in search rankings. Matt Cutts, a former Googler, sounded a similar note nearly a decade ago.
The truth is undeniable: the weight of links in Google’s algorithm has steadily waned over the years. This trajectory was reiterated just a couple of years ago when Google itself admitted that links aren’t the be-all and end-all of search rankings.
But amidst these revelations, scepticism looms large. Many SEOs remain dubious about Google’s transparency on this matter.
Judith Lewis’s recent interview with Gary Illyes at the SERP Conf sheds further light on this ongoing narrative.”