Category - Google

What is the Click-Through Rate on Google for the Top 3 Positions?

If someone is searching for a service or product online, they will more than likely turn to Google. According to a study carried out by SEM Rush, Google holds over 88% of the market share for search engines. To compare, Bing only has 2.77% of the market […]

Google Search Ranking Volatility Again (June 28 & 29th)

There has been yet another report of another unverified Google Search ranking algorithm update late last week. This one seemed to have started on June 28th and became even more volatile on the 30th. The past several weeks have been a very volatile time with the Google […]

Google Algorithm Updates – The Year so far

As the months pass, Google diligently introduces algorithm updates aimed at improving the overall quality of search results. By remaining well-versed in these updates, businesses can dynamically adjust their strategies and retain a competitive edge in the ever-changing digital realm. The pursuit of knowledge and adaptability is […]

Google Explains Its Stance on SEO Metrics…Sort Of

The debate regarding which SEO metrics are worth focusing on has raged for years, and will no doubt continue to rage indefinitely. SEOs are constantly quarrelling over SEO metrics that are meaningful or otherwise, often putting their faith in third-party tools and checklists to assess their performance. […]

Microsites: A Blessing or a Curse?

Microsites have long been a trusted SEO go-to for brands and businesses looking to drive highly targeted traffic to their pages. Approached strategically, the development and use of microsites can indeed be effective. For example, if your business is spread across a series of different locations, microsites […]

May 2022 Google Core Update Complete: What Does it Mean?

Several weeks ago, Google announced the commencement of its May 2022 Core Update. The kind of announcement that never fails to send shockwaves through the global SEO community, with the usual lack of detail as to what the update might bring. Instead, Google’s Danny Sullivan simply provided […]

Google’s Spring Cleaning Efforts Bid Farewell to the URL Parameters Tool

Some time ago, Google announced plans to make a raft of important (and long overdue) improvements to its URL Parameters tool in Search Console. After which, nothing happened – no further information, and no apparent changes to the tool. Now, Google has backtracked on its initial announcement […]

Major Google Product Reviews Update Now Well Underway

Google’s March 2022 product reviews update is now well underway, which according to the search giant could have a significant impact on “product reviews across many sites”. Interestingly, however, there have been comparatively few reports to date of the update having any major impact on search rankings […]

Less Than 1% of All Google Maps Content is Fraudulent or Abusive, Google Claims

One of Google Maps’ biggest points of appeal is the way in which it can be interacted and edited by anyone, 100% free of charge with no specific restrictions in place. At the same time, this can also be its Achilles heel. The sheer openness of Google […]

Google Launches New ‘Google Partners Directory’

Google has officially lifted the lid on the new Google Partners directory, engineered to make it “easier than ever to find the right partner to help you grow your business.” “Google Partners use their Google Ads expertise to help you stand out, maximise campaign success and drive client […]