Category - Google

On-Page SEO Techniques That Google Loves: A Step-by-Step Guide

In the vast landscape of digital marketing, search engine optimisation (SEO) remains a cornerstone for driving organic traffic to websites. Within the realm of SEO, on-page optimisation plays a pivotal role in enhancing a website’s visibility and relevance to search engines, particularly Google, the unrivalled leader in […]

What is Google SEO?

Ever wondered how some websites seem to magically appear at the top of Google searches while others languish in the depths of the digital abyss? The answer, my friend, lies in the mysterious realm of Google SEO. But fear not, intrepid explorer, for we’re about to embark […]

Stop Using “Click Here” as Your Call to Action!

When it comes to the message your website delivers, everything matters! Whether it’s the colours displayed on your logo, the images that your website shows and where they are placed, the colour and text used on your call-to-actions, how long the videos on your website are, and […]

The two Most Important Google Updates for September

Over the past month there have been many different updates and comments from both Google and Google employee’s. However, there are two that shine through the rest in terms of importance. Links Are No Longer a Top Three Ranking Signal For the past few years, Google has […]

What is the Click-Through Rate on Google for the Top 3 Positions?

If someone is searching for a service or product online, they will more than likely turn to Google. According to a study carried out by SEM Rush, Google holds over 88% of the market share for search engines. To compare, Bing only has 2.77% of the market […]

Google Search Ranking Volatility Again (June 28 & 29th)

There has been yet another report of another unverified Google Search ranking algorithm update late last week. This one seemed to have started on June 28th and became even more volatile on the 30th. The past several weeks have been a very volatile time with the Google […]

Google Algorithm Updates – The Year so far

As the months pass, Google diligently introduces algorithm updates aimed at improving the overall quality of search results. By remaining well-versed in these updates, businesses can dynamically adjust their strategies and retain a competitive edge in the ever-changing digital realm. The pursuit of knowledge and adaptability is […]

Google Explains Its Stance on SEO Metrics…Sort Of

The debate regarding which SEO metrics are worth focusing on has raged for years, and will no doubt continue to rage indefinitely. SEOs are constantly quarrelling over SEO metrics that are meaningful or otherwise, often putting their faith in third-party tools and checklists to assess their performance. […]

Microsites: A Blessing or a Curse?

Microsites have long been a trusted SEO go-to for brands and businesses looking to drive highly targeted traffic to their pages. Approached strategically, the development and use of microsites can indeed be effective. For example, if your business is spread across a series of different locations, microsites […]

May 2022 Google Core Update Complete: What Does it Mean?

Several weeks ago, Google announced the commencement of its May 2022 Core Update. The kind of announcement that never fails to send shockwaves through the global SEO community, with the usual lack of detail as to what the update might bring. Instead, Google’s Danny Sullivan simply provided […]