Category - PPC

What are the Four Major Types of Digital Marketing?

In the bustling marketplace of the digital age, attention is currency. Capturing it, however, takes more than just catchy slogans and flashy pixels. Enter digital marketing: the strategic orchestra maestro, guiding brands to resonate with their audience through the symphony of the online world. But within this […]


Marketing budgets can be a minefield. Even deciding between SEO (Search Engine Optimisation) and PPC (Pay Per Click) in terms of which deserves the most generous allocation of your marketing spend can be a tricky task. The good news is that once you get to grips with […]

32% Increase in Revenues Reported by Google Ads & Microsoft Bing Ads

Having recently published their respective ad revenue reports, a curious coincidence is notable between the two biggest names in paid web advertising. Both Google and Microsoft have released figures indicating an identical 32% increase in ad revenues, courtesy of their Google Ads and Microsoft Bing Ads platforms. […]

Conversion Value Rules Announced by Google for Smarter Bidding Controls

Another Google Ads tweak has been announced and unveiled by the search giant, which goes by the name of conversion value rules. This new smart bidding tool has been designed to enable advertisers to modify conversion values on the basis of important characteristics like audience, device type […]

Adjusting the Placement of Links on a Page Doesn’t Affect SEO

John Mueller of Google fame has taken to twitter to put to bed a long standing SEO debate; Mr. Mueller was responding to a question regarding the potential value of simply adjusting the placement of a link within the same page. He confirmed that it makes no […]

Google Ads: Responsive Search Ads Now the Default Type

Google has officially confirmed that the dynamic ad format it introduced three years ago will now be the default type for Google Ads search campaigns. Responsive Text Ads are taking over as the new norm, though Google also confirmed that customers will still be able to create […]

Microsoft Replaces Manual CPC with Enhanced CPC as of March 2021

Microsoft has published a press release confirming the transition of all search, shopping, and Dynamic Search Ads campaigns without automated bidding strategies to Enhanced CPC (eCPC) as of the beginning of March. The update is predicted to impact millions of businesses and marketers worldwide, though according to […]