Month: November 2021

Google: Bolded Text Can Help Your SEO, in Sensible Moderation

Since the dawn of contemporary SEO, it has been theorised that the use of bold has SEO value both in terms of improving the on-page experience and appealing to Google’s crawlers, which apparently appreciate the appropriate use of bold. We have official confirmation from the horse’s mouth; […]

Google Begins Rolling Out November 2021 Spam Update

Google has officially confirmed the rollout of its new spam-busting algorithm update, designed to target search spam and take action against those responsible for it. This extensive algorithm update has been aptly entitled the “November spam update” and the rollout is expected to take no longer than […]

Pages Missing from Google’s Index Not an Indicator of Site Quality

SEOs and webmasters often understandably assume that the pages Google does not index have potential quality issues; if there is a page of your website which is notable in the SERP listings by its absence, surely there must be something wrong with it, right? Logic would suggest […]

Continuous Scroll on Mobile Now Being Rolled Out by Google

Google is continuing its push to provide mobile users with a more streamlined experience, with the rollout of ‘continuous scroll’, more typically referred to as infinite scroll, the feature negates the need to hit the “more results” button at the bottom of the page. The update is […]

Using “Admin” or “Author” is Inadvisable When Crediting Articles, So Says Google

Google’s John Mueller has shone light on a quite contentious debate regarding author names on articles. In a recent video hangout, Mr Mueller was questioned on whether it is OK to enter the author’s name as “admin” or “author”. A common approach adopted by countless websites and […]

Google Confirms More Core Updates, Algorithm Updates and Spam Updates on the Way

Just when you thought Google had taken its foot briefly off the accelerator, along an announcement comes from Danny Sullivan confirming the contrary. Over the past couple of months thousands of online businesses and SEOs have reported major turbulence in both their SERP rankings and traffic volumes. […]

Is Co-Citation a Google Search Ranking Factor?

If you have heard of co-citation but have absolutely no idea what it is, you are not alone.  Even if you know what co-citation refers to, chances are you’re in the dark as to its SEO value. Roughly summarised, co-citation is used by search engines to figure […]

More Volatility Reported Following Rumoured Google Update

Rumours are circulating of a possible Google search algorithm update at the tail-end of October.  The supposed update took place on October 26, after which a number of disgruntled SEOs took to the web to voice their concerns. Several major tracking tools indicated high levels of volatility […]

Rumoured October 15 Google Algorithm Ranking Update Causing Chaos

Reports of suspected Google algorithm updates have become so commonplace they are easy to overlook, particularly when it comes to the minor tweaks that prompt little more than modest change. But what has become the norm over recent weeks is news of seemingly major yet unannounced algorithm […]