Month: September 2021

Google’s Silent September Update Continues to Make Noise

For the most part, Google is not particularly renowned for announcing its algorithm updates with much fanfare. Significant changes to Google’s primary search algorithm are almost always rolled out silently, resulting in an influx of chatter and cries for help from webmasters. Hence, what may or may […]

Should You Disavow Unhelpful Backlinks?

There has been much chatter over recent months as to whether or not it is a good idea to disavow backlinks; when conducting a backlink audit, you will inevitably come across links to your pages that are questionable at best. The most sensible thing to do is […]

Conversion Value Rules Announced by Google for Smarter Bidding Controls

Another Google Ads tweak has been announced and unveiled by the search giant, which goes by the name of conversion value rules. This new smart bidding tool has been designed to enable advertisers to modify conversion values on the basis of important characteristics like audience, device type […]

Google is Sharing Your Posts with Third Parties without Telling You

Most people acknowledge and accept that once you hand something over to Google, they can and will do anything they like with it; something that most certainly applies to those who publish Google Posts in Google My Business, which effectively become the property of the company upon […]

Google Adds Author URL Property for Cross-Site Author Identification

Google has updated its Article Structured Data Help Document with the recommendation to add new author properties to the list of recommended properties you can use in Google Search. “August 6: Added a new recommended author.url property to the Article structured data documentation. The URL property helps Google […]

Core Web Vitals Audit Workflow Recommended by Google

All over the world webmasters and online business owners are trying to figure out how to measure, optimise and report on the new metrics associated with Core Web Vitals. It has become a popular debate on social media, with developers having come up with their own unique […]

Google’s John Mueller Discusses Core Update Quality Recoveries

During the course of a recent hangout, John Mueller of Google fame was quizzed on the mechanics of core update quality recoveries. Specifically, he was asked whether it still takes several months for Google to re-evaluate whole of a website, he was asked how webmasters know they […]

Adjusting the Placement of Links on a Page Doesn’t Affect SEO

John Mueller of Google fame has taken to twitter to put to bed a long standing SEO debate; Mr. Mueller was responding to a question regarding the potential value of simply adjusting the placement of a link within the same page. He confirmed that it makes no […]

Mobile First Indexing Still a Work in Progress at Google

Google’s shift to mobile-first indexing has been something of a foregone conclusion for several years, we all knew it was coming but it was not until February this year that the company formally confirmed its rollout. At least, in the sense that Google’s John Mueller stated on […]

Does Linking to Lower-Quality Sites Affect Your Credibility with Google?

It has long been assumed that in the world of link building, directing visitors to “lesser” websites is not something that works in your favour; logic dictates that by way of association the fact that you are promoting this “lesser” content sends a powerful message about your […]