Month: August 2023

The Importance of Keyword Research in SEO

The internet has propelled the world into an era where everything is available at the click of a button, from purchasing your favourite football team’s latest shirt to finding someone to re-design your whole house. There are 8.5 billion Google searches made every single day, this has […]

What is the Click-Through Rate on Google for the Top 3 Positions?

If someone is searching for a service or product online, they will more than likely turn to Google. According to a study carried out by SEM Rush, Google holds over 88% of the market share for search engines. To compare, Bing only has 2.77% of the market […]


Marketing budgets can be a minefield. Even deciding between SEO (Search Engine Optimisation) and PPC (Pay Per Click) in terms of which deserves the most generous allocation of your marketing spend can be a tricky task. The good news is that once you get to grips with […]

Exploring Content Management Systems (CMS) for Efficient Website Development

In the captivating realm of website development, Content Management Systems (CMS) have taken centre stage, transforming the very fabric of how we approach the creation, management and maintenance of websites. These powerful platforms have streamlined the process, empowering developers to construct and update websites with ease, freeing […]