Category - SEO

The Importance of Keyword Research in SEO

The internet has propelled the world into an era where everything is available at the click of a button, from purchasing your favourite football team’s latest shirt to finding someone to re-design your whole house. There are 8.5 billion Google searches made every single day, this has […]

What is the Click-Through Rate on Google for the Top 3 Positions?

If someone is searching for a service or product online, they will more than likely turn to Google. According to a study carried out by SEM Rush, Google holds over 88% of the market share for search engines. To compare, Bing only has 2.77% of the market […]


Marketing budgets can be a minefield. Even deciding between SEO (Search Engine Optimisation) and PPC (Pay Per Click) in terms of which deserves the most generous allocation of your marketing spend can be a tricky task. The good news is that once you get to grips with […]

The Importance of SEO for Businesses in Blackburn

In today’s fast-paced digital era, where the online realm is brimming with competition and visibility is paramount, businesses in Blackburn must acknowledge the pivotal role that search engine optimisation (SEO) plays in their triumph. SEO has evolved into an indispensable component of contemporary marketing strategies, empowering businesses […]

Mobile Optimisation: Ensuring a Seamless User Experience on Small Screens

Mobile devices have become an integral part of our lives; we use them every day of our life, so for a business it is crucial to prioritise the mobile optimisation of your website. With a growing number of users accessing the internet through smartphones and tablets, providing […]

Unlocking the Power of SEO in Lancashire: A Vital Component for Business Success

In the ever-changing digital realm, businesses in Lancashire must recognise the immense potential of search engine optimisation (SEO) to outshine competitors and flourish in the online sphere. SEO has become a cornerstone of contemporary marketing strategies, empowering businesses to enhance their online visibility, captivate targeted traffic and […]

The Significance of Expertise, Authority and Trustworthiness (E-A-T)

Many elements play a part in SEO and one of the Google updates is the E-A-T updates referring to ‘Expertise-Authority-Trust’ factors for your website.   Why is E-A-T Important for SEO? The important elements based around each: Expertise: The website’s content is authored by subject matter experts […]

The Impact of User Experience on SEO Rankings

Search engine optimisation (SEO) aims to enhance the ranking of your website on search engine results pages (SERPs). One crucial aspect that significantly affects SEO rankings is user experience (UX). Understanding User Experience A users experience on a website relates to what actions the user has when […]

Navigating SEO Services: Avoiding Common Mistakes for Success

It’s important to implement effective SEO strategies aimed at improving your online visibility and increasing organic traffic. The road to success can be full of pitfalls and mistakes. In this blog, we will explore some of the most common mistakes to avoid when performing SEO services. Neglecting […]

The Power of Content: Unleashing the Potential of Your Website

Delivering a successful SEO promotion is the most powerful marketing product available online. Google organic search dominates the levels of traffic a website is able to obtain online. Using a mixture of design elements, page layout, content quality and imagery can make the difference of your website […]