SEO (search engine optimisation) is an essential component of any successful online strategy. It involves optimising your website for search engines such as Google, Bing, and Yahoo. Although, at iCONQUER, we primarily focus on Google because it handles over 90% of all search inquiries across all search engine providers.
SEO services encompass a wide range of tactics and strategies, all carried out with the aim of increasing organic (non-paid) visitors to your site. Below we will delve deeper into what SEO services entail.
On-page SEO focuses on optimizing individual web pages to improve their search engine rankings. This involves optimizing various on-page elements, such as:
Keywords are the foundation of SEO. They are the words and phrases that individuals use to seek for information, goods, or services on search engines. SEO professionals do keyword research to determine the most relevant and high-traffic terms for your company. These keywords are then deliberately placed into the text, meta tags, and headers of your website.
- Content Optimisation
A successful SEO campaign is built on high-quality, informative, and engaging content. This SEO service entails the production, optimisation and on-going updating of content that not only appeals to your target audience but also complies to search engine algorithms. This might include blog entries, articles, product descriptions, and more.
- Meta Tags
Meta tags, including title tags and meta descriptions, provide brief summaries of web pages to search engines and users. SEO specialists ensure that these tags are optimized for both relevance and clickability.
- URL Structure
Creating clean and search engine-friendly URLs is essential for SEO. SEO services involve optimizing your website’s URL structure to make it more accessible and understandable to both search engines and users.
- Internal Linking
Internal linking helps search engines understand the hierarchy and relationships between different pages on your website. It also keeps visitors engaged and encourages them to explore more of your content.
Off-page SEO refers to activities performed outside of your website to improve its online authority and reputation. Key components of off-page SEO include:
- Backlink Building
Backlinks are links from other websites to yours. Search engines consider backlinks as a vote of confidence in your content. SEO services involve building high-quality, relevant backlinks from reputable websites.
- Social Media Marketing
An active presence on social media platforms can boost your online visibility and engagement. SEO services may include social media marketing to promote your content and interact with your audience.
- Online Reputation Management
Your online reputation matters. SEO services can help monitor and manage online reviews, comments, and mentions to ensure a positive image for your brand.
Technical SEO focuses on optimizing the technical aspects of your website to enhance its search engine performance. This includes:
- Website Speed and Performance
A fast-loading website is crucial for both user experience and SEO. SEO services may involve optimizing your site’s code, images, and server configuration to improve speed.
People are relying more and more on smartphones for every small part of their life, so having a mobile-friendly website is critical. In fact Google now predominantly uses the mobile version of a site’s content, which is crawled with the smartphone agent for indexing and ranking. This is known as mobile-first indexing.
- Structured Data Markup
Structured data markup, also known as schema markup, assists search engines in better comprehending the content and context of your web pages.
Analytics and Reporting
Effective SEO services don’t stop at implementation; they also include regular monitoring and reporting. SEO experts use tools like Google Analytics to track your website’s performance, identify areas for improvement, and adjust strategies accordingly.