Blog

The two Most Important Google Updates for September

Over the past month there have been many different updates and comments from both Google and Google employee’s. However, there are two that shine through the rest in terms of importance. Links Are No Longer a Top Three Ranking Signal For the past few years, Google has […]

The Importance of Keyword Research in SEO

The internet has propelled the world into an era where everything is available at the click of a button, from purchasing your favourite football team’s latest shirt to finding someone to re-design your whole house. There are 8.5 billion Google searches made every single day, this has […]

What is the Click-Through Rate on Google for the Top 3 Positions?

If someone is searching for a service or product online, they will more than likely turn to Google. According to a study carried out by SEM Rush, Google holds over 88% of the market share for search engines. To compare, Bing only has 2.77% of the market […]

SEO or PPC?

Marketing budgets can be a minefield. Even deciding between SEO (Search Engine Optimisation) and PPC (Pay Per Click) in terms of which deserves the most generous allocation of your marketing spend can be a tricky task. The good news is that once you get to grips with […]

Exploring Content Management Systems (CMS) for Efficient Website Development

In the captivating realm of website development, Content Management Systems (CMS) have taken centre stage, transforming the very fabric of how we approach the creation, management and maintenance of websites. These powerful platforms have streamlined the process, empowering developers to construct and update websites with ease, freeing […]

The Importance of SEO for Businesses in Blackburn

In today’s fast-paced digital era, where the online realm is brimming with competition and visibility is paramount, businesses in Blackburn must acknowledge the pivotal role that search engine optimisation (SEO) plays in their triumph. SEO has evolved into an indispensable component of contemporary marketing strategies, empowering businesses […]

Mobile Optimisation: Ensuring a Seamless User Experience on Small Screens

Mobile devices have become an integral part of our lives; we use them every day of our life, so for a business it is crucial to prioritise the mobile optimisation of your website. With a growing number of users accessing the internet through smartphones and tablets, providing […]

Building a Strong Brand: Strategies for Professionals in the Digital Age

Simply providing good products is no longer enough, competition is fierce and attention spans are short, you need more than just technical expertise to succeed. You need a strong personal brand that sets you apart from the crowd and establishes you as thought leaders in your industry. […]

Decoding the Psychology of Social Media: Unveiling the Intricacies of User Behaviour and Engagement

In the vast realm of social media, comprehending the psychology behind user behaviour and engagement is crucial for unlocking the true potential of these platforms. From the addictive scrolling habits to the innate desire for validation, intricate psychological factors influence how individuals interact and engage with social […]

Unlocking the Power of Colour in Website Design: Crafting Immersive Digital Experiences

When it comes to website design, there are multiple factors that can determine the success of your website. Usability, functionality and of course, aesthetics all play a part. However, there is one more factor that comes into play when it comes to your success: the perception of […]