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HTML Title Tags Now Used by Google 87% of the Time

There has been much chatter as of late regarding the extent to which Google’s recent title/header change is a game changer. John Mueller has already gone on record to clarify a few points of contention, while Google has now confirmed that it uses HTML title tags 87% of […]

Google Blocks Millions of Android Users from YouTube, Google Maps and Gmail

There was bad news for millions of older Android device users this week, with Google having blocked access to some of the platform’s most important features. As announced by the company several weeks ago, September 27 brought the official withdrawal of access to YouTube, Google Maps and […]

Site Manager User Role Disappears from Google My Business

Google has taken upon itself to remove the ‘Site Manager’ level of user rights within Google My Business. Previously one of the three roles that could be assigned to a Google My Business user, Site Manager has disappeared and been replaced with ‘Manager’. Previously, the three options […]

Confirmed: Choice of WordPress Theme is an SEO Ranking Factor

It has long been suspected that by choosing one WordPress theme over another, your site’s SEO performance could be affected. SEOs and webmaster shave long spoken of switching WordPress themes having a significant impact on their SERP rankings. The whole thing has been confirmed by Google’s John […]

Search Marketers Encouraged to Prepare as Google Announces Switch from Universal Analytics to Google Analytics 4

On Tuesday of this week (5th October), Google announced that a new Google Analytics 4 update will be taking place but have not said exactly when. The GA4 update will include data driven attribution, a new Search Console integration and new machine learning models. Although no switch […]

Google Ads to Block Ad Targeting Based on the Age, Gender and Interests of Under-18s

Google has confirmed that over the next few months, additional safeguards will prevent ad targeting based on age, gender or interests of users under the age of 18. The move is designed to prevent potentially age-sensitive ad categories targeting teenagers, as part of the company’s ongoing efforts […]

Google’s Silent September Update Continues to Make Noise

For the most part, Google is not particularly renowned for announcing its algorithm updates with much fanfare. Significant changes to Google’s primary search algorithm are almost always rolled out silently, resulting in an influx of chatter and cries for help from webmasters. Hence, what may or may […]

Should You Disavow Unhelpful Backlinks?

There has been much chatter over recent months as to whether or not it is a good idea to disavow backlinks; when conducting a backlink audit, you will inevitably come across links to your pages that are questionable at best. The most sensible thing to do is […]

Conversion Value Rules Announced by Google for Smarter Bidding Controls

Another Google Ads tweak has been announced and unveiled by the search giant, which goes by the name of conversion value rules. This new smart bidding tool has been designed to enable advertisers to modify conversion values on the basis of important characteristics like audience, device type […]

Google is Sharing Your Posts with Third Parties without Telling You

Most people acknowledge and accept that once you hand something over to Google, they can and will do anything they like with it; something that most certainly applies to those who publish Google Posts in Google My Business, which effectively become the property of the company upon […]