How Voice Search is Changing the SEO Landscape

15 Feb, 2024 Voice Search

In recent years, the rise of voice search has transformed the way people interact with technology and search for information online. With the increasing popularity of voice-activated virtual assistants like Siri, Google Assistant, Amazon Alexa, and Cortana, users are now speaking to their devices to perform searches, ask questions, and even shop online. This shift towards voice search has significant implications for the field of search engine optimisation (SEO), fundamentally altering the way websites are optimised for visibility and ranking in search engine results pages (SERPs).

Understanding the Rise of Voice Search

Voice search technology has rapidly evolved, driven by advancements in natural language processing and the widespread adoption of smart speakers and smartphones equipped with voice assistants. According to recent studies, approximately 40% of adults use voice search at least once per day, and this number is expected to grow exponentially in the coming years. As voice search becomes more ubiquitous, its impact on SEO strategies cannot be overstated.

Conversational Keywords and Long-Tail Phrases

One of the key differences between traditional text-based searches and voice searches lies in the nature of the queries. When users speak to their devices, they tend to use more natural, conversational language compared to typed queries. This has led to an increase in the use of long-tail keywords and phrases that mimic everyday speech patterns.

For SEO practitioners, this means optimising content with a focus on conversational keywords and phrases that reflect how people speak. Instead of targeting short, concise keywords, businesses must now anticipate and address the specific questions and queries that users are likely to voice when using voice search technology.

Local SEO and “Near Me” searches

Voice search is also reshaping the landscape of local SEO. Many voice searches are location-based, with users seeking information about nearby businesses, restaurants, and services. As a result, optimising for local search terms and ensuring accurate business listings on platforms like Google My Business have become essential for businesses looking to capitalise on the growing trend of voice search.

By optimising their websites and online profiles locally with a tailored and bespoke SEO service, businesses can increase their visibility in local voice search results and attract more foot traffic to their physical locations.

Featured Snippets and Position Zero

With voice search, users typically receive a single spoken response rather than a list of search results. This has led to the growing importance of featured snippets, also known as “position zero” results, which are concise summaries of information displayed prominently at the top of SERPs.

For SEO professionals, optimising content for featured snippets presents an opportunity to capture prime real estate in voice search results and drive organic traffic to their websites. By providing clear and concise answers to common questions and queries within their content, businesses can increase their chances of being featured as the authoritative source for voice search queries.

The Importance of Mobile Optimisation

Mobile devices are the primary platform for voice search, with smartphones and tablets serving as the primary conduits for voice-activated virtual assistants. As such, mobile optimisation has become increasingly critical in the era of voice search.

To ensure a seamless user experience across all devices, websites must be mobile-friendly, with fast load times, responsive design, and intuitive navigation. By prioritising mobile optimisation, businesses can improve their visibility in voice search results and deliver a frictionless browsing experience to users on the go.


In conclusion, voice search is revolutionising the way people access information and interact with technology. As voice-activated virtual assistants become more prevalent in our daily lives, businesses must adapt their SEO strategies to accommodate the evolving landscape of search behaviour.

By optimising content for conversational keywords, prioritising local SEO, targeting featured snippets, and embracing mobile optimisation, businesses can position themselves for success in the age of voice search. As technology continues to evolve, staying abreast of emerging trends and best practices will be essential for maintaining a competitive edge in the ever-changing world of SEO.