Author: Craig Upton

What is E-E-A-T?

What are the key attributes that define top-tier content and websites? Experience, expertise, authoritativeness, and trustworthiness are abbreviated as E-E-A-T. E-E-A-T represents the benchmarks both Google and users seek—premium content providing comprehensive answers and guidance. E-A-T was initially introduced in Google’s Search Quality Guidelines back in 2014 […]

The Power of Content: Unleashing the Potential of Your Website

Delivering a successful SEO promotion is the most powerful marketing product available online. Google organic search dominates the levels of traffic a website is able to obtain online. Using a mixture of design elements, page layout, content quality and imagery can make the difference of your website […]

iConquer Launches New WordPress Website Maintenance Service for UK SMEs

Top-Rated Digital Strategy Specialist Now Offering Flexible White-Label WordPress Website Upkeep Solutions from Just £50 Per Month One of the UK’s leading white-label digital strategy specialists has launched an all-new WordPress maintenance service, available as a continuous solution and for one-off website optimisation. A top-rated white-label SEO […]

How to Create Ideas for Content That Attracts and Engages

Occasionally running short on ideas for engaging content is more or less inevitable. The more regularly you publish, the easier it becomes to hit a creative brick wall. At times like these, it pays to stand back from the whole thing, take a deep breath and adopt […]

Google Explains Its Stance on SEO Metrics…Sort Of

The debate regarding which SEO metrics are worth focusing on has raged for years, and will no doubt continue to rage indefinitely. SEOs are constantly quarrelling over SEO metrics that are meaningful or otherwise, often putting their faith in third-party tools and checklists to assess their performance. […]

Microsites: A Blessing or a Curse?

Microsites have long been a trusted SEO go-to for brands and businesses looking to drive highly targeted traffic to their pages. Approached strategically, the development and use of microsites can indeed be effective. For example, if your business is spread across a series of different locations, microsites […]

May 2022 Google Core Update Complete: What Does it Mean?

Several weeks ago, Google announced the commencement of its May 2022 Core Update. The kind of announcement that never fails to send shockwaves through the global SEO community, with the usual lack of detail as to what the update might bring. Instead, Google’s Danny Sullivan simply provided […]

Google’s Spring Cleaning Efforts Bid Farewell to the URL Parameters Tool

Some time ago, Google announced plans to make a raft of important (and long overdue) improvements to its URL Parameters tool in Search Console. After which, nothing happened – no further information, and no apparent changes to the tool. Now, Google has backtracked on its initial announcement […]

Why Your Google Business Profile Has Been Suspended

Claiming your business on Google Maps and setting up a full Google Business Profile is a must. If you want to appear prominently in Google’s local search rankings and have any chance of reaching your target audience, it is something you need to do…period. All well and […]

Major Google Product Reviews Update Now Well Underway

Google’s March 2022 product reviews update is now well underway, which according to the search giant could have a significant impact on “product reviews across many sites”. Interestingly, however, there have been comparatively few reports to date of the update having any major impact on search rankings […]